BYTETOOLS

JSON-LD Generator

Generate Schema.org JSON-LD structured data for WebSite, WebPage, LocalBusiness, Person, Event and Recipe types with a simple guided form.

Generated JSON-LD

What is the JSON-LD Generator?

The JSON-LD Generator creates valid Schema. org structured data for six common types — WebSite, WebPage, LocalBusiness, Person, Event and Recipe.

  • Six schema types in one guided form
  • Complete script tag with pretty-printed JSON
  • Empty fields omitted automatically for clean output
  • Correct @context and @type boilerplate every time
  • Copy the snippet with one click
  • 100% client-side and free

How to use the JSON-LD Generator

  1. 1

    Choose a schema type: WebSite, WebPage, LocalBusiness, Person, Event or Recipe.

  2. 2

    Fill in the fields shown for that type — empty fields are omitted from the output.

  3. 3

    Review the pretty-printed JSON-LD script block, which updates live.

  4. 4

    Copy the block and paste it anywhere in your page's <head> or <body>.

  5. 5

    Validate with Google's Rich Results Test before deploying.

About the JSON-LD Generator

The JSON-LD Generator creates valid Schema.org structured data for six common types — WebSite, WebPage, LocalBusiness, Person, Event and Recipe. Pick a type, fill in the relevant fields, and a complete script block with pretty-printed JSON is generated live.

Structured data helps search engines understand what your page is about and powers rich results: sitelinks search boxes, business knowledge panels, event listings and recipe cards. JSON-LD is Google's recommended format because it lives in one script tag instead of being woven into your HTML.

The generator runs fully in your browser and only includes fields you actually fill in, so the output stays clean. Dedicated generators for Article, FAQ, Product, Organization and Breadcrumb schema are available as separate ByteTools.

Frequently asked questions

Does JSON-LD structured data improve rankings?

Not directly — structured data is not a ranking factor. Its value is eligibility for rich results (stars, event cards, knowledge panels), which occupy more space in the results and typically lift click-through rate. Better CTR and clearer entity understanding help indirectly.

Why does Google recommend JSON-LD over microdata?

JSON-LD sits in a single self-contained script tag, so it's easier to generate, template and maintain than microdata or RDFa attributes scattered through your HTML. Google explicitly names JSON-LD as its preferred format, and it can even be injected by JavaScript.

Where should the JSON-LD script go on the page?

Google accepts it in either the <head> or the <body>. The <head> is conventional and keeps structured data together with your other metadata. Multiple script blocks on one page are fine — for example WebPage plus BreadcrumbList plus Article.

How do I test my structured data?

Use Google's Rich Results Test (search.google.com/test/rich-results) to check eligibility for Google features, and the Schema Markup Validator (validator.schema.org) for general syntax. After deployment, monitor the Enhancements reports in Search Console.

Can I mark up content that isn't visible on the page?

No — that violates Google's structured data guidelines and can earn a manual action. Everything in your JSON-LD should reflect content a user can see on the page. Use markup to describe your content, never to embellish it.

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